PROJECT OVERVIEW

Army Emergency Relief (AER) is the U.S. Army’s own financial assistance nonprofit organization. This successful partnership with AER has included a variety of marketing, branding, and creative services – with three deliverables showcased below. After conducting a brand audit for AER, I uncovered many inconsistencies in their visual identity. Working with their communications and executive teams, I developed a refreshed brand identity – including new logos, color scheme, typography, and a full brand guidelines booklet. I successfully presented this brand overhaul to AER’s executive team, along with new letterhead and PowerPoint templates.

Once the new brand was approved, I worked on implementing the new brand elements into the 2018 Annual Report. This 40-page document was distributed to every Army installation across the globe.

Through additional strategic conversations with AER’s leadership, we identified a need to target corporate donors. We continued our engagement as I designed and developed content for a “Donor Solicitation Packet.” This folder is designed to be nimble and can be distributed on the golf course or in a board room.  

SERVICES

Branding

Marketing

Design

Strategy