PROJECT OVERVIEW
Discovery and research helped guide the creative work for the USC Office of Economic Engagement (OEE) project. Before any marketing and branding efforts could begin, we took a deep-dive into the competitive landscape to better understand which academic institutions were breaking the mold with corporate partnerships. This research led to the delivery of two reports, including a Market Review (assessing the competitive landscape) along with a Strategy Report (strategic analysis with a recommended value proposition for OEE).
Discovery of the competition and a new differentiated value proposition, led to the development of a consistent brand message, and new marketing materials. We had to maneuver through the strict university-wide brand guidelines to develop these materials. The designs are both consistent with USC’s overall brand identity, and unique to OEE in order to differentiate the office from competing universities.
SERVICES
STRATEGY
RESEARCH
BRANDING
MARKETING
DESIGN
CONTENT DEVELOPMENT
All messaging and imagery was developed for OEE’s new website: sc.edu/converge
Conference Booth Design
Using consistent messaging and imagery across all marketing assets, this backdrop was created to represent OEE at conferences throughout the country.